Walmart
A real ecommerce site study
BRIEF
Create user persona and identify problems in a real ecommerce website
Provide wireframe model of the addressed problems
PROCESS
RECOMMENDATION
The proposed design tries to reduce the distractions seen in the existing Walmart page. The information, “About the item,” and “Customer Review” is placed closer to the item/product that the customer is viewing. “Products you may like,” is placed as the last item on the page.
In the second page, the proposed design page focuses on adding the items to cart and the delivery method. In this page, the attempt is to reduce distractions and the information is placedin hierarchy. The shipping method is seen on the top in the existing Walmart page, while in the redesign, it’s placed after the customer views the total item in the cart.
The last page shows the addition of the option Guest Check out, which is not in the existing Walmart page. The addition of the item seems important for customers who would not like to create an account.
PROBLEM IDENTIFICATION
FINAL PROTOTYPE LINK
(in axure)
https://eqn8hz.axshare.com