Amazon Prime

Digital platform redesign

BRIEF

Redesign a product or digital platform of your choice.

Compared Netflix vs Amazon Prime. It was observed that

Netflix has a clear and effective logo. It has simple and clear navigation page. It is easy to search and there is an option to remove content that they do not want to watch. (right is Netflix).

PROCESS

Amazon has many business, so when one searches for prime videos, Amazon selling app pops up as well.

Navigation panel not clear (Image 1, 2 )There is repetition of information – top bar displays ORIGINALS and again at bottom it is says – AMAZON ORIGINALS.

Division of videos based on Category and Genre but when you go to individual search options only videos appear (Image 3,4).

One cannot remove items from watchlist if you no longer wish to watch (Image 5)